August 28-31, the intertextile China International Home Textiles and Accessories Expo (referred to as “intertextile home textile exhibition”) is about to celebrate its 25th year. In the past 25 years, the intertextile home textile exhibition has always been at the forefront of the home textile industry. Its concept of terminal innovation and product innovation has always led the home textile enterprises to advance. As the largest home textile professional platform in Asia, the organizers have been committed to building up with the company. the power of.

Recently, Yang Zhaohua, vice president of the China National Textile and Apparel Council and president of the China Household Textile Industry Association, said in an interview with the media: "For 25 years, the home textile exhibition has always insisted on all the needs of exhibitors and visitors, using the exhibition platform to promote the entire industry quickly. Development, it can be said that today's home textile exhibition has become the best stage for domestic and foreign enterprises to show their strength and the most famous industry event."

Looking back

Home Textiles Exhibition leads the industry

Looking back on the past 25 years, the journey of the intertextile home textile exhibition is also the development process of the Chinese textile industry.

Recalling the beginning of the 1995 exhibition, Yang Zhaohua said: "We have introduced the international exhibition company, and joined hands with strong partners to uphold the professional concept of exhibition, changed the situation of domestic trade fairs and unified the situation of the rivers and lakes, and propped up the Chinese textile industry. The trade platform announced that the exhibition entered the era of specialization.” Also at the first exhibition, the concept of “home textiles” was officially introduced into the industry, which inspired and promoted the rapid development of the Chinese textile industry and changed the use of “national sheets” almost all over the country. "The face of the home life.

After entering the 21st century, diversified development has become the global rhythm. Intertextile Home Textiles has continuously adjusted its strategy in line with changes in the consumer market. The concept of “Everyone Spinning” has been officially put forward in the industry, and the categories of textiles have been clearly defined and clearly defined for future exhibitions. The "Women Spinning" layout provides a strategic guidance and practice platform. From the "10th Five-Year Plan" to the "Eleventh Five-Year Plan" period, the rapid development of the entire industry has promoted the rapid development of the exhibition. During this period of rapid development, the exhibition continued to improve the concept of “wholesale” and the exhibitors were more comprehensive. At the same time, in view of the good foundation in the early stage, the intertextile home textile exhibition opened the precedent of home textiles exhibitions in promoting intellectual property protection, publishing national textile fashion trends, gathering industrial clusters, introducing intangible cultural heritage exhibition areas, and advocating cross-border cooperation. .

During the “Twelfth Five-Year Plan” period, the Chinese textile industry has transitioned from rapid development to smooth progress. The exhibition has been hard-working in the face of downside risks in the industry, deepening services and helping enterprises to build confidence and move forward. During this period, European exhibitors returned, and the leading brands in the leading domestic textile industry were also concentrated in the exhibition. The exhibition paid more attention to the promotion and promotion of the brand. At the same time, the concept of cross-border cooperation has been comprehensively upgraded. The exhibition has joined the wallpaper companies, the overall home furnishing enterprises, and the sunshade enterprises. Various cross-border activities have also actively assisted home textile enterprises to find new cooperation space.

After entering the "Thirteenth Five-Year Plan" period, the industry will promote the supply-side reform as the main line, accelerate the cultivation and development of new kinetic energy, implement the "three-product strategy" with increasing varieties, improving quality and creating brands, and advocate "new home textiles, new life". . Intertextile Home Textiles Exhibition also actively promotes the innovation and development of the industry, advocates the transformation of the industry to “big home”, and conducts various cross-border cooperation activities to lead home textile enterprises to conduct in-depth communication with other industry enterprises, and has reached initial cooperation and achieved a good start. To make the "big home" model appear in the industry. In the process of transformation, Home Textiles also helped home textile companies improve their design capabilities (from graphic design to overall design) and product integration capabilities, which will lay the foundation for the realization of the overall soft installation in the future. During this period, the Spring Home Textiles Exhibition was also re-launched. The exhibitions in the first two seasons made the exhibition categories more subdivided and enriched, and the exhibition platform was more professional, meeting the procurement needs of different periods.

Looking back over the past 25 years, the development of the intertextile home textile exhibition has promoted the rapid development of the entire industry and made great contributions to the industry. Along the way, the innovation and success of the home textile exhibition is also inseparable from the support of all parties involved in the industry.

Yang Zhaohua said that in order to thank industry companies, clusters, local associations and related partners who have been actively participating in and supporting the home textile exhibition, we will hold the "25th Anniversary Awards for Home Textiles Exhibition" at the 2019intertextile China International Home Textiles and Accessories (Autumn and Winter) Expo. Activities, thank you for your support of the exhibition and your contribution to the development of the industry. It is reported that the site will be awarded five major awards, the Outstanding Contribution Award, the Sincere Cooperation Award, the Quality Engineering Excellence Enterprise Award, the Industry Promotion Award, and the Pioneer Partner Award.

Look forward

The new exhibition is highly anticipated

In the past 25 years, the beginning of the intertextile home textile exhibition has never changed, and everything starts from the needs of exhibitors and visitors. In the important period of the current industrial transformation and upgrading, Home Textiles Exhibition is actively guiding enterprises to carry out innovation and development, and strive to win the opportunities and initiative of industrial upgrading.

It is reported that this year's exhibition activities are more segmented, with the aim of helping companies achieve better results. For example, in order to segment the cross-border activities, the first is to establish the concept of “whole overall soft decoration”, expand the scope of cooperation with furniture companies, and use the home improvement building materials such as Real Home, Red Star Macalline, etc., to invite designers and furniture brands to participate. Second, with the help of the industrial cluster regional government, the organization of the home textile industry cluster and the furniture industry cluster will be connected to promote in-depth cooperation. The third is to promote the "integrated soft decoration" landing, to integrate more home furnishing enterprises, carpet companies to participate in the exhibition, and enhance the docking cooperation. The fourth is to jointly organize exchanges and docking activities for designers at home and abroad in different forms and different themes with Frankfurt, and to guide the designers to the 5.1 brand pavilion to connect with the enterprises to help exhibitors and exhibitors realize the “drainage” of design resources.

Yang Zhaohua emphasized: "The purpose of running an industry exhibition is to give exhibitors a sense of gain. On the basis of their sense of acquisition, they must also provide direction for their future transformation and upgrading. I think this is the important significance of the association's home textile exhibition. This year, one of the highlights of the exhibition is to lead the company to establish the overall concept of soft decoration, advocating the enterprise 'from the production of cloth into a soft package solution provider', to support the furniture companies, building materials enterprises to achieve the full house customization. In the past few years, 5.1 Brand Pavilion gradually changed in this direction, and the effect has already begun to show."

This year, the “finished curtain exhibition area” located in the north hall of the exhibition is highly anticipated, because since the beginning of the year, the topic related to the finished curtain has been ranked in the industry hot spot TOP1, everyone is very concerned about its future development. The concept of the finished curtain is actually forced out according to the changes in market consumption habits, and it is also an inevitable choice for the current cloth enterprise or industry to take the road of branding. Therefore, home textile exhibitions and industry associations will actively promote the development of finished curtains, and gather all resources, such as furniture companies, whole-house custom enterprises, etc., and use more diversified cooperation methods to promote the transformation of the fabric industry and enterprises. . At the same time, the association will also publish the "Standards for Finished Curtains" at this exhibition, and hold the "Dress Development Trend Forum", inviting outstanding enterprise representatives and industry experts to discuss the development prospects of the industry together with everyone, and recognize the development direction of the finished curtains in the future. That is, the finished product delivery of personalized custom curtains and the standardization of finished curtains; guiding the industry and enterprises to carry out segmentation development, repositioning and then starting, and finally promoting the road of brand development in the entire fabric industry.

It is reported that in order to expand its influence, the organizers have also created the "ins wind" and "salt can be used in the finished curtain exhibition area based on the "Z generation and player home" theme based on the lifestyle and home style that "Z generation" likes. Three "Red" and "New National Wind" live broadcasts, and invited 6 home textile network red anchors to carry live live broadcasts during the exhibition. In the same period, there was a live video event of “changing a curtain for a home” organized by Tmall Home Textile.

In addition, this year's 8.1 pavilion is also a highlight, the museum has gathered some home accessories, pillows, carpets and other enterprises, the main concept of soft wear. It is reported that although this year's 8.1 pavilion has not yet formed a very large climate, this is the home textile exhibition to empower the industry to achieve large home and full house custom landing. In the future, the home pavilion will gradually expand and become the focus of the exhibition.

This year, the international economic form is complex and changeable, and Sino-US trade frictions are constantly escalating. Under such a background, home textile enterprises are full of expectations and hopes for the upcoming 2019 Autumn Home Textiles Exhibition. Yang Zhaohua said: "Although the current international economic form is changeable, opportunities and challenges are at the same time. China National Textile Association will lead enterprises to actively adjust product structure and market structure, continue to help supply-side structural reforms in the home textile industry, and promote high growth in the home textile industry. Quality development, and strive to transform the home textile industry into a service-oriented manufacturing industry."